Asked, And
Answered.

The questions men ask before they write, answered the way they would be answered at the table — plainly, and without a number invented to fill the silence.

  • What is Higher Standard, and what does it actually cover?

    A private practice for accomplished men, run personally by the founder in Los Angeles and Orange County, with six disciplines run together rather than in sequence.

    • Presence, conversation and physique — run by him, in the room and on the call.
    • Nutrition and recovery, wardrobe and grooming, photography and the profile, moving alongside them.
    • Open-ended and by consultation. Nothing about a client is published.
  • Who is this for, and who is it not for?

    Accomplished men whose life outgrew the way they present it.

    • CEOs, founders and executives: good at the part that got them here, with the rest left to run itself.
    • Not a course — there is nothing to log into.
    • Not a group, and not a matchmaker. You do the meeting.
  • What does a private coach for men in Los Angeles cost?

    The fee is not published, and there is no number on this page to anchor you.

    • Quoted in writing once the work is drawn, before anything is agreed.
    • Never quoted in the first sitting.
    • If the number is the thing in your way, say so in your note and you will have it before you sit down.
  • Is this confidential — will anyone know I hired you?

    Nothing about a client is published without written consent.

    • No name, no photograph, no story, no before and after.
    • No client list, and no wall of testimonials.
    • The rule does not expire when the work does.
  • How long does it run — is there a programme length?

    There is no fixed programme and no finish line.

    • Open-ended by design; month to month in practice.
    • For as long as it is useful, and no longer.
    • The systems are built so that you can run them without him.
  • What actually happens, week to week?

    Some of it is in the room and some of it is by wire, drawn around the diary you actually keep rather than a curriculum.

    • The training, and the table — how you eat when there is a restaurant, a plane and midnight.
    • Fittings with the tailor, the barber, and a directed sitting with the photographer.
    • Conversation rehearsed at a table, then practised in the real world.
    • When the quarter catches fire, the calendar is redrawn — not the work abandoned.
  • Do you travel outside Los Angeles and Orange County?

    The practice is based in Los Angeles and Orange County, and works across Southern California.

    • The parts that need a room — the fittings, the barber, the sitting — happen here.
    • Travel beyond Southern California, and clients based further out: ——.
  • How is this different from hiring a dating coach?

    It includes how he talks to women, and it does not stop there.

    • Conversation runs alongside physique, wardrobe, photographs, the profile and presence.
    • A good photograph in front of a man who cannot hold ten minutes of conversation only shortens the distance to the disappointment.
    • No scripts, no lines, no persona — you will sound like yourself, better rehearsed.
  • Who runs the work?

    The founder directs it personally.

    • He is the practitioner for presence, conversation, physique, nutrition and recovery, and the profile.
    • The tailor, the barber and the photographer are chosen by him, briefed by him and attended together — and he says which is which.
    • You know who is in the room before you walk into it, every time.
  • How do I start, and what happens after I write?

    One note, and a private consultation.

    • He reads it himself and replies by hand.
    • Then one conversation, in person or by telephone, in which nothing is offered for sale.
    • You read the terms in full before you commit to any of it.
    • If it isn’t right for either of us, it ends there.